Twyn Isaf
Branding, design & website development
Brand identity and website for an eco-build on the Welsh coast.
Twyn Isaf is a newly built passive house on the Welsh coast, designed by RIBA award-winning architects and sleeping up to 14 guests. The client came to me with a beautifully designed and decorated house, but no brand and no way to take bookings. I developed the full brand identity from scratch, including a hand-drawn logo inspired by the architect's early sketches and a visual language rooted in the coastal holiday aesthetic of the 1930s, with an integrated booking system to take the property from concept to commercially live.
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As part of the brand I created several Instagram templates for the client to use in promoting the property on social media, with a consistent look and feel that tied back to the main brand identity.
As well as the main logo lockup, I created some smaller stamp versions of the logo for use in tight spaces, and also as a call back to holiday postcards.
Mike produced excellent ideas following our initial conversation and came up with several logos and designs following his recommendation to give our business a recognisable brand. He understood our brief and worked closely with us - taking in our requirements (contemporary, family, seaside, art deco) and advising what would work well or not. We are thrilled with the resulting branding and website.
The final website was on a single page, so I used a horizontal scrolling gallery to show off the beautiful photography of the property without taking up too much vertical space on the page.
The typography referenced the 1930s coastal holiday aesthetic. The colour palette was inspired by the natural surroundings of the property, with a mix of muted reds and greens alongside warmer neutrals to give it a timeless, coastal feel.
I produced some hand-drawn sketches of the property as part of the brand deliverables, referencing the early sketches the architect had produced during the design process and giving the client some unique assets to use in their marketing and on the website.