The Parlour
Branding, design & website development
Complete rebrand for an ethical hair and beauty salon.
The Parlour moved into larger premises in a Georgian building and needed a brand to match. The brief called for Georgian elegance with ornate touches but without being fussy. I created a brand system built around dark chocolate and gold, with Playfair Display giving it that classic feel. Started with window signage for the shopfront, then extended through to website with booking integration and full brand guidelines.
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I produced a variety of brand lockups, from an ornate framed version for the window signage down to a small stamp version for social media icons and other tight spaces.
The brand was applied across a wide range of collateral, from business cards to gift cards to appointment cards.
Mike is fantastic. He captured the essence of our business in a timeless way. We regularly get compliments from our clients. It's perfect!
The first design element was exterior signage for the new premises.
The website design focused on creating a sense of warmth and elegance, with a rich colour palette and plenty of ornate details.