About me
Over the last 20 years I have worked across branding, print, web and interior product design. A sustainable, thoughtful approach is at the core of everything I do.
I live in Shrewsbury with my wife, our two boys and Mabel, our labrador. When I'm not working, you'll find me running the local trails, out on family hill walks, or at home with a book, board game or good (or even bad) film.
Experience
Croft is a new venture for 2026 - bringing together my branding and website skills to provide complete packages for purpose-driven organisations ready to grow. My first project was a brand and website for a luxury eco-build holiday home on the Welsh coast.
Freelance
Designer & Developer
2014 - Present
I have worked on a wide range of projects across a variety of sectors, both independently and in collaboration with larger studios. This has included:
- Branding, design and development of an online toolkit for schools providing healthy relationships education. This currently has over 100 active participant schools & universities.
- A low-carbon website build for a pioneering carbon-negative construction materials company, which saw an average drop of 79% in CO2 emissions across the site compared to their previous website.
- Website design & development for an ethical education recruiter, including vacancy listings and mailing list integration.
- Website design & build for a rural surveyor.
- Branding & website for an ethical hair & beauty salon.
Newgate
Designer / Senior Designer
2007 - 2017
Product design for a contemporary clock and homeware brand. As part of a small team I worked on projects from concept through to production, including 3D modelling, prototyping, and specifiying for manufacture. In addition to this I also worked on packaging, promotional materials and trade show stands. After being made Senior Designer, I worked on a range of wristwatches to expand the product range, and also worked on design and development of the brand website.
Qualifications
BA (Hons) Sustainable Product Design - 2:1
Falmouth University
2003 - 2006
This course focused on environmentally conscious design, lifecycle thinking, and ethical manufacturing. I built my foundation in design process, sketching, 3D modelling and sustainable materials here. My final project focussed on personalisation and customisation in product design, using digital manufacturing techniques to produce a range of kitchen knives.
Skills & software
These are the tools and processes I use regularly and can work with straight away. I've picked up plenty of other software over the years and learn new things quickly when needed.
Design software
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Affinity
- Figma
- Blender
- Rhino 3d
- Autodesk Fusion
Web technologies
- HTML
- PHP
- Javascript
- CSS
- Kirby CMS
- Alpine JS
- Tailwind CSS
Core competencies
- Brand Identity Design
- Web Design & Development
- 3D Modeling & Visualization
- Sustainable Product Design
- Accessible Web Design (WCAG)
- Low-Carbon Web Development
- Sketching & Concept Development
References
Tender (a national domestic abuse prevention charity) has worked with Mike for a number of years and highly recommend him. He’s always extremely professional, punctual and communicative, and he consistently delivers excellent design and website work. Tender has been so impressed with the quality of Mike’s work we have contracted him on a retainer for ad-hoc design work. Commissions have included formal documents for policymakers, annual impact reports and delivery materials for Tender’s projects. Mike consistently delivers high-quality results and is communicative throughout the process to ensure every brief is achieved.
Kate Lexén
Director of Services
Tender Education & Arts
It is always a pleasure to work with Mike. We have collaborated on a number of projects over the years, and he possesses a highly versatile skill set that spans the entire creative process. Mike’s digital and web development work is second to none. He delivers client-friendly Content Management Systems, produces excellent UI design, and thrives when faced with technical challenges. He is adaptable and consistently finds effective solutions during live builds and post- launch. His brand and print work is also of a very high standard. Mike is reliable, ethical and conscientious, and a strong creative all-rounder. I would not hesitate to recommend him.
Jo Carroll
Creative Director
Giant Creative
Contact
Email:
Phone:
Location:
Shrewsbury, Shropshire, UK
01:51 in Shrewsbury, UK
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